Thursday, July 21, 2011

Hotel Tea Doesn't have to Suck

It's very rare that I pump my own product on my blog just because it seems very self serving.....however, I think it may be appropriate when this time it's so AWESOME!  It's not a secret that I own a tea company and as such I have been tasting a bunch of teas, exploring new and interesting packaging as well as studying competitive packaging.  Sadly, I have been a bit underwhelmed considering that my category is a $1.3 BILLION dollar category.  What has been most disappointing is what has been presented in most hotel rooms.  

I believe that there should be a consistency in a brand or product that is provided.  For example, you wouldn't expect an upscale steakhouse to serve a delicious steak and then turn around and serve it with plastic ware right?  So, why do hotels that cost $200 a night provide subservient products that don't match the brand or type of room?  You will probably spend, in a 4 star hotel room while on vacation, close to $1000 for a 4 night stay in a good hotel so at least the TEA should taste good.  Ok, if you Groupon then you'll probably spend 75% of that amount.

You've experienced this before.  You wake up, decide on a morning beverage, you choose wisely and pick up tea (thank you for the support), decide on the 3 flavors (usually a lemon black or orange black tea), proceed to tear the square package and put the dusty tea bag in hot water.  Then you watch it color the water.  So, introducing the better way to enjoy tea in the hotel: Village Tea Single Serve.  TINY paper tubes, 1.7 x 1.5 inches made from 100% recyclable paper material with 1 soilon (soy tea pouch that doesn't leach a chemical into your water) pouch which means it's 100% biodegradable.  What's even better is that its 100% whole leaf tea so you get all the best stuff while on vaca.  Now to find a hotel that wants to carry it :-) 

Make sure to visit Retail Partners to see where you can purchase Village Tea in your neighborhood!

Posted by Martin Ekechukwu at 12:55am on 7/22/2011 at home on my iMAC using the new OS X Lion and giddy with it all.

1 comment:

  1. I look forward to the day where I no longer have to pass on Tazo tea in my hotel room and can enjoy quality Village Tea!